Jeff Cook Real Estate marks 10th Birthday Pawty with 114 pet adoptions

Jeff Cook Real Estate LPT Realty's 10th annual Birthday Pawty at Charleston Animal Society helped 114 animals find homes during a weeklong adoption sponsorship in October. The campaign also spotlighted the company's year-round pet adoption support across the Carolinas.

Why it matters: - The weeklong campaign turned a company birthday tradition into a measurable adoption drive, helping pets leave the shelter and reducing time in care. - The effort also shows how local business sponsorships can boost adoption rates while supporting animal welfare organizations year-round.

What happened: - Jeff Cook Real Estate LPT Realty sponsored dog and cat adoptions at Charleston Animal Society from Oct. 19-25, 2026. - The campaign led to 114 adoptions, including 15 dogs, 12 cats, 83 kittens and 4 other animals. - The event marked the 10th annual Jeff Cook Birthday Pawty. - Founder Jeff Cook has celebrated his birthday throughout October and used the monthlong tradition to support homeless pets for the past decade. - The adoption push expanded beyond Charleston Animal Society's main campus on Remount Road in North Charleston to the Berkeley Campus in Moncks Corner. - The Berkeley Campus accounted for 34 adoptions during the week.

The details: - Every animal adopted through the campaign went home spayed or neutered, vaccinated, microchipped and behavior-tested. - The countdown began at a company-wide meeting in September, where Kay Hyman, senior director of community engagement at Charleston Animal Society, joined Jeff Cook on stage with Paloma, a 1-year-old shepherd blend, for a check presentation. - Hyman said moving is one of the most common reasons families delay adopting, making real estate and pet adoption a natural pairing for families settling into new homes. - Team members set up a Pawty photo backdrop in the shelter lobby and built enrichment treat tubes for the animals in the shelter's care. - The team's monthly sponsorship program features a featured "underdog" at Charleston Animal Society each month. - October's featured pet was Dreamer, a gentle 5-year-old who loves car rides and treats. - In the Rock Hill and Charlotte area, the team sponsors adoptions through Ozzie's Adoptables in Catawba, South Carolina. - The Rock Hill partnership includes quarterly adoption events at Pet Supermarket in Rock Hill. - Over the past year, that partnership helped 5 dogs and 10 cats find homes. - At the Oct. 18 event, Zazu was adopted after a successful meet-and-greet with the new family's dog. - Sponsorship support also provided formula for six puppies abandoned in a dumpster. - Those puppies are expected to be ready for adoption at the next event on Feb. 14, 2027. - The effort is funded through the company's 1% For Good commitment, which sets aside a portion of company dollar from every closed transaction for community causes.

Between the lines: - The adoption campaign fits a broader strategy that ties the real estate business to community giving, which can deepen local goodwill while creating a repeatable charity platform. - The partnership also connects naturally with relocation buyers, since new homeowners may be more ready to adopt a pet after a move. - The company's pet program sits alongside a broader sales and relocation operation, suggesting the charity work is part branding, part community investment.

What's next: - Jeff Cook Real Estate LPT Realty will continue monthly featured-pet sponsorships at Charleston Animal Society. - The next Ozzie's Adoptables adoption event is scheduled for Feb. 14, 2027. - People can visit Charleston Animal Society to meet adoptable pets. - The company also directs prospective homebuyers, sellers and recruits to its phone line, app and Join JCRE site.

The bottom line: - Jeff Cook Real Estate turned an annual birthday celebration into a 114-pet adoption win and reinforced a year-round community-giving model tied to every home sale.