Three real estate books will donate Sept. 30 profits to Wounded Warrior Project

On Sept. 30, purchases of three real estate industry books by Greg Robertson, Sam DeBord and Kevin Hawkins will funnel all profits to Wounded Warrior Project. The one-day campaign aims to give agents and brokers practical business tools while raising money for wounded veterans and their families.

Why it matters: - Real estate professionals can support Wounded Warrior Project by buying one of three industry books on Sept. 30. - All profits from that day’s sales of the participating books will benefit the nonprofit. - The campaign ties a charitable donation to books that cover pricing, strategy and artificial intelligence.

What happened: - Three authors are coordinating a one-day sale called 3.3.1 on Sept. 30. - The books are Greg Robertson’s newly updated The Art of the CMA, Sam DeBord’s debut title MAP TOOLS and Kevin Hawkins’ expanded The REAL AI Guide for Real Estate Agents. - A single Amazon page collects the three books and their details: the book list - The campaign is aimed at real estate professionals.

The details: - The Art of the CMA focuses on helping agents build stronger comparative market analyses and explain pricing and value to sellers. - Robertson’s new edition reflects changes in the market, technology and how agents prepare for listing presentations. - MAP TOOLS is a new book from Sam DeBord, CEO of the Real Estate Standards Organization. - MAP TOOLS is built around strategic planning and moves leaders through missions, assets, pressures, targets, opportunities, obstacles and leverage before strategy. - The REAL AI Guide for Real Estate Agents expands from 107 pages to 132 pages. - Hawkins’ new edition adds coverage of agentic AI, Gemini Notebook, AI safety, responsible use and emerging tools and workflows for real estate professionals. - Hawkins is president of WAV Group Communications and creator of The REAL AI Guy. - Robertson is co-founder of Giant Steps Advisors and creator of Vendor Alley.

Between the lines: - The effort gives buyers a reason to make a normal business purchase while also supporting a charity tied to veterans and military families. - The three books span core parts of the real estate business, which broadens the campaign’s appeal beyond a single niche. - The timing suggests the authors are trying to turn one day of attention into both sales and donations. - The campaign message is simple: buyers get a useful book, and the nonprofit gets the profits from the sale.

What's next: - Sept. 30 is the only day profits from the three books will go to Wounded Warrior Project. - Buyers can use the shared Amazon page to choose among the three titles before the one-day window closes. - The campaign will continue building attention around the 3.3.1 theme through the sale date.