Three real estate authors team up for Sept. 30 charity book sale

Three real estate authors will donate Sept. 30 book-sale profits to Wounded Warrior Project through a one-day campaign called 3.3.1. The effort ties together new and updated books on strategy, comparative market analysis and AI while supporting veterans and their families.

Why it matters: - The Sept. 30 fundraiser directs book-sale profits to Wounded Warrior Project, a veteran-support nonprofit serving wounded warriors, service members and families. - The campaign links professional education with charitable giving, turning a book launch into a one-day benefit for veterans. - The effort may also draw attention to how real estate leaders are using strategy, pricing and AI content to address changing business conditions.

What happened: - Three real estate authors are launching a one-day fundraising campaign called 3.3.1 on Sept. 30. - The participants are Sam DeBord of the Real Estate Standards Organization, Greg Robertson of Giant Steps Advisors and Vendor Alley, and Kevin Hawkins of WAV Group, also known as "The REAL AI Guy." - Profits from sales of three books on that day will be donated to Wounded Warrior Project. - The books will be sold through Amazon, with proceeds routed to the nonprofit via maptools.info.

The details: - DeBord will release Map Tools on Sept. 30. - Map Tools presents a structured approach to strategic planning that moves organizations from missions and capabilities through pressures, targets, opportunities, obstacles and leverage before arriving at strategy. - Robertson has updated The Art of the CMA, a book focused on helping agents create stronger comparative market analyses and communicate value more clearly to sellers. - The updated edition of The Art of the CMA reflects changes in the market, technology and how agents prepare for and conduct listing presentations. - Hawkins will release an expanded third edition of The REAL AI Guide for Real Estate Agents on Sept. 30. - The new edition grows from 16 to 18 chapters. - The updated AI book adds expanded coverage of AI safety, Shadow AI, legal and responsible AI use, and new ways agents can work with AI. - A new chapter on agentic AI examines its potential and risks as AI moves beyond answering questions to taking actions and completing multistep tasks. - The new edition also looks at the shift from typing to talking with AI and how emerging AI capabilities may change real estate workflows.

Between the lines: - The 3.3.1 format is designed to make the fundraiser stand out by pairing three different books with three different business problems. - The collection spans strategic planning, valuation and AI, showing where real estate professionals are focusing their attention as the industry changes. - DeBord said the veteran-focused charity made the cause an easy one to support, citing the role veterans play as homeowners, professionals, parents, neighbors and leaders. - Robertson said the mix works because the books address different parts of the business while still helping professionals improve their work. - Hawkins said the format is valuable because the authors are not selling the same idea in three ways, but offering different approaches to business problems.

What's next: - The three books go on sale Sept. 30. - That same day’s profits will benefit Wounded Warrior Project. - Wounded Warrior Project will continue its programs and services aimed at honoring and empowering wounded warriors and their families.

The bottom line: - One day, three books and one charity are being used to turn real estate publishing into direct support for veterans.