Rodeo Realty adds 29 agents in 30 days

Rodeo Realty said it brought on 29 new real estate agents in the past 30 days as the Southern California brokerage continues recruiting across multiple markets. The hiring streak underscores how brokerages are competing for experienced agents with stronger support, marketing and technology as the housing market shifts.

Why it matters: - Rodeo Realty's recruiting momentum suggests experienced agents are still moving toward brokerages that offer more support, tools and collaboration. - The 29-agent gain also signals continued demand for local expertise across Southern California as buyers and sellers face changing inventory, financing and market conditions.

What happened: - Rodeo Realty added 29 new real estate agents over the past 30 days. - The new agents joined offices across the San Fernando Valley, Beverly Hills, Brentwood, Sherman Oaks, Encino, Northridge and other Southern California markets. - The brokerage said the hiring reflects steady recruiting momentum despite changing market conditions.

The details: - Rodeo Realty was founded more than four decades ago by Syd Leibovitch. - The company describes itself as one of Southern California's leading independent real estate brokerages. - Rodeo Realty says it gives agents in-house marketing support, professional photography and video resources, transaction management, education, recruiting programs and access to a collaborative network of Realtors. - Leibovitch said more Realtors are looking for a brokerage that invests in their success rather than leaving them to navigate the business alone. - Rodeo Realty serves communities throughout Los Angeles and Ventura counties. - The company says its business spans luxury homes, residential real estate, investment properties and relocation services.

Between the lines: - The recruiting push points to a brokerage market where agent support has become a competitive advantage. - Rodeo Realty is positioning its infrastructure and local reach as the reason agents would choose the firm over competitors. - The company said strong leadership, innovative marketing, modern technology and a collaborative culture remain key draws for experienced agents.

What's next: - Rodeo Realty said it will keep expanding its footprint while focusing on personalized service, local market expertise and support for agents and clients. - Leibovitch said the company's longer-term goal is to help agents build careers that lead to better client outcomes.

The bottom line: - Rodeo Realty is using a tough market to recruit talent, and the latest 29-agent addition shows that strategy is still working.